General Manager: Dena Sorley

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General Manager: Dena Sorley,  Maple Ridge Towing (1981) Ltd.

Dena is an established professional in the automotive sector and has been working as general manager for her towing and storage company for fifteen years.

What attracted you to a career in the automotive sector?
My dad owned Maple Ridge Towing and, because my birthday is late in the year, I was only 18 when I graduated from a Public Safety Communications course. I originally wanted to be a 9-1-1 dispatch operator, but police agencies wanted me to be at least 19. I got some dispatch experience over the summer months and ‘a few months’ have now led to 15 years!

What other training or education did you receive before starting your career in the automotive sector?
My other university certificate is in Business Administration, and both were one-year programs.

What do you like most about your job?
I like the flexibility and variety of my workdays. I worked my way to management and I am able to set my own schedule. I enjoy the staff I work with and the interaction with customers.

What kind of environment do you work in?
Most of the time I am inside the office behind a desk but sometimes my job requires going out into the storage yard as well.

What are good traits and skills for a person who wants to do your job?
A person must have good multitasking and customer service skills. You must be a quick thinker and be able to make decisions. Strong computer, radio, and telephone skills are a big asset. As a manager, I need to be organized and good at dealing with people.